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With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of mobile media and other technologies. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.
- Sales Rank: #363704 in Books
- Brand: Brand: Routledge
- Published on: 2008-12-20
- Released on: 2009-02-20
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x 1.48" w x 7.00" l, 2.50 pounds
- Binding: Paperback
- 656 pages
- Used Book in Good Condition
About the Author
Jennings Bryant is Professor and holder of the Ronald R. Reagan endowed Chair of Broadcasting in the College of Communication at the University of Alabama. He is the founding co-editor of the Media Psychology journal, and serves on the editorial boards of 11 scholarly journals. His primary research interests are in entertainment theory, media effects, advanced communications technologies and systems, and media education.
Mary Beth Oliver is Professor and Co-Director of the Media Effects Research laboratory in the College of Communications at Penn State University. She specializes in media and psychology, with a focus on both the psychological effects of media and viewers' attraction to or enjoyment of media content. Her research includes studies pertaining to media violence, reality-based television programs, gender differences in enjoyment of media entertainment, viewers' responses to melodramas and sad films, and the effect of media portrayals of racial groups on viewers' racial attitudes.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Must Have Book! For Intl Student Using Apple, Don't Panic if You Cant Download the Amazon Kindle Reader App
By Nadia
Love to buy e-book because I can read it on any devices right away and it synced perfectly well across devices. Also love the function of popular highlights on the app. Well, that's what an e-book and its complimentary app should be, right?
As for the content, tt's a must have book for anyone who wants to study mass communication theory! You will find it really helpful to grasp the basic of communication studies.
I had a problem with the process of downloading the app on my iPad/iPhone but the Amazon Kindle assistant was really helpful. The problem was I cannot find it on the app store or use the link Amazon sent me. Apparently it because I bought the devices abroad and the Amazon Kindle app is not available in all regions. If it happens to you just go to setting on your Apple devices and change the region to US, the app will magically appear and you ready to go.
0 of 0 people found the following review helpful.
Wonderful, comprehensive book with chapters from various academics and ...
By CaliforniaTransplant
Wonderful, comprehensive book with chapters from various academics and researchers in the field. Perfect for media researchers or others who are curious about different research paradigms within media research.
2 of 4 people found the following review helpful.
Hit and miss
By J. Ruff
This textbook on mass communication theories is organized well, and about half the writing is clear and easy to understand. The other half is convoluted and poorly written. I give this textbook three stars because it's OK for class, but if you're doing any kind of serious research, I wouldn't bother.
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